TRAILER: Atomic Blonde

The latest trailer export from Ignition Creative London that I had the pleasure of working on. Highly recommend seeing this when it's been released!

Life Since Graduation

Since graduating from Computer Animation Arts I have been a full time Graphic Design employee at Ignition Creative; a London and Los Angeles based advertising company focusing on campaigns for Film and TV.

My days consist of producing graphics for Film trailers, Digital Out of Home campaigns and many other graphical jobs such as print and product advertisements.

Since starting at Ignition, there has been a very long list of campaigns I have had the pleasure of working on, such as Logan, The Great Wall, Assassin's Creed, Taboo, Sully, The Lost City of Z, Fast and Furious, Live By Night and The Beatles: Eight Day's A Week to name a few.

I'm also the only one in the design department who has knowledge of 3D so any project that require's it goes through me. Unfortunately, I don't have any examples of my 3D work that I can post but my work has been used for jobs such Fast and Furious 8, Sully and Taboo.

One of my most recent jobs I have been working on is the Digital Out of Home campaign for Logan. This was also my first lead campaign since starting at Ignition, which means I was head designer for the project and produced the majority of the work. 

Digital Out of Home (DOOH) is basically any advertising screens that is situated out in public; these can be found in places such as train stations, shopping centres and road side billboards. 

One of the screens included in a DOOH campaign is the notorious Waterloo Station screen. This screen always proves tricky when trying to produce an advertisement due to it's enormous size and super wide aspect ratio.

Logan Waterloo Motion from Will Huntley on Vimeo.

Producing this meant a lot of smoke and mirrors were needed in order to extend the footage beyond it's filmed ratio for it to be shown on this super wide screen without cropping any essential shots. For example, below, the original shot edges are highlighted by the red lines. A range of techniques such as duplicating, scaling, animating and feathering were needed to give the illusion that the shot is wider than it actually is. This then had to be applied to every shot used in the advertisement.

This technique is also sometimes used when producing an ad for the pitch side screen at Manchester United's Old Trafford Stadium.

If you'd like to view any more of the Logan campaign I produced you can always head over to the Ignition Website at: http://ignitioncreative.com/work/detail/logan

One of the largest campaign's I have worked on so far at Ignition was BBC's television series, Taboo. For this project, we were needed to create a full Trailer, DOOH Campaign and Online Campaign. Below you can see the Taboo TV trailer and a couple of screenshots from our online campaign such as homepage skins and banners for IMDb and Empire.

             

 Some other examples of work I have worked on in the past year includes a TV and Trailer campaign for The Lost City of Z.

       

One of the Print projects we produced was for BFI's London Film Festival. This included a special film shoot using loads of glitter and a super slow motion camera.

This is just a very small selection of the work I have been working on in the past year. I'm very excited for the future campaigns that I will get to work on with Ignition and hopefully I'll to try to keep my blog updated with what's going on!

New Designers: Final 7 Images & Updated Business Card

I have now created a wireframe render of the interior of the ship. I have also brightened the image on my business card to make sure it doesn't print too dark.

New Designer: 7 Images and Business Card

Here are 8 images for the posters and a business card design. I need to make a decision on what image to leave out for the posters. I'm also not sure about the concept art page and think it might need to be re-done

Business Card

Major Project Submission Post: ESPIAL

ESPIAL from Will Huntley on Vimeo.

ESPIAL - Exterior Turnaround from Will Huntley on Vimeo.

Espial - Making Of by WillHuntley

ESPIAL - Final Animation Draft

I have now put together all my renders and created a soundscape for my final animation. I think some of the sound effects need to be toned down in some areas as I feel they drown out the voiceover. There is a screenshot below of the soundscape in Audition (listen with headphones to get full effect). Any feedback welcome.                                                                                                                                                                                                                                                                               ESPIAL - Final Animation Draft from Will Huntley on Vimeo.

Major Project: Making of Start

Due to recently starting to render my animation I haven't had a lot to post on my blog. However whilst the rendering has been in process I have made a start at creating the Making Of for my project. I have decided to make a Manual/Handbook for the space station that the occupant has annotated and graffiti-ed on. Below are a few sections that I have put together so far.