Saturday, 11 March 2017

Life Since Graduation

Since graduating from Computer Animation Arts I have been a full time Graphic Design employee at Ignition Creative; a London and Los Angeles based advertising company focusing on campaigns for Film and TV.

My days consist of producing graphics for Film trailers, Digital Out of Home campaigns and many other graphical jobs such as print and product advertisements.

Since starting at Ignition, there has been a very long list of campaigns I have had the pleasure of working on, such as Logan, The Great Wall, Assassin's Creed, Taboo, Sully, The Lost City of Z, Fast and Furious, Live By Night and The Beatles: Eight Day's A Week to name a few.

I'm also the only one in the design department who has knowledge of 3D so any project that require's it goes through me. Unfortunately, I don't have any examples of my 3D work that I can post but my work has been used for jobs such Fast and Furious 8, Sully and Taboo.

One of my most recent jobs I have been working on is the Digital Out of Home campaign for Logan. This was also my first lead campaign since starting at Ignition, which means I was head designer for the project and produced the majority of the work. 

Digital Out of Home (DOOH) is basically any advertising screens that is situated out in public; these can be found in places such as train stations, shopping centres and road side billboards. 

One of the screens included in a DOOH campaign is the notorious Waterloo Station screen. This screen always proves tricky when trying to produce an advertisement due to it's enormous size and super wide aspect ratio.

Producing this meant a lot of smoke and mirrors were needed in order to extend the footage beyond it's filmed ratio for it to be shown on this super wide screen without cropping any essential shots. For example, below, the original shot edges are highlighted by the red lines. A range of techniques such as duplicating, scaling, animating and feathering were needed to give the illusion that the shot is wider than it actually is. This then had to be applied to every shot used in the advertisement.

This technique is also sometimes used when producing an ad for the pitch side screen at Manchester United's Old Trafford Stadium.

If you'd like to view any more of the Logan campaign I produced you can always head over to the Ignition Website at:

One of the largest campaign's I have worked on so far at Ignition was BBC's television series, Taboo. For this project, we were needed to create a full Trailer, DOOH Campaign and Online Campaign. Below you can see the Taboo TV trailer and a couple of screenshots from our online campaign such as homepage skins and banners for IMDb and Empire.


 Some other examples of work I have worked on in the past year includes a TV and Trailer campaign for The Lost City of Z.


One of the Print projects we produced was for BFI's London Film Festival. This included a special film shoot using loads of glitter and a super slow motion camera.

This is just a very small selection of the work I have been working on in the past year. I'm very excited for the future campaigns that I will get to work on with Ignition and hopefully I'll to try to keep my blog updated with what's going on!

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